Islamic Ethics in Influencer Marketing: (Guidelines for Shariah-Compliant Digital Campaigns
Keywords:
Islamic Marketing Ethics, Influencer Marketing ,Shariah Compliance, Digital Campaign, Halal Branding, Gharar (Uncertainty), Maqasid al-Shariah, Business Ethics in Islam, Online Consumer Behavior ,Islamic Advertising StandardsAbstract
The rapid rise of digital influencer marketing has transformed consumer engagement and brand communication across the Muslim world. However, the ethical implications of this trend remain underexplored, particularly in light of Islamic values and Shariah-compliant business practices. This paper investigates influencer marketing through the lens of Islamic ethics, offering a comprehensive framework for developing ethical and Shariah-aligned digital campaigns. Drawing upon classical sources of Islamic jurisprudence (fiqh), Maqasid al-Shariah (objectives of Islamic law), and contemporary business ethics, the study highlights the critical boundaries of halal and haram in online persuasion, the risks of deceptive promotion (gharar), and the moral responsibilities of content creators and brands. Using a qualitative review of case studies, fatwas, and marketing guidelines from Muslim-majority countries, the article proposes a practical guideline checklist for Islamic influencer marketing. The findings aim to assist marketers, Islamic scholars, digital platforms, and consumers in fostering a more spiritually conscious and ethically responsible digital marketplace.
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Copyright (c) 2025 Syed Muhammad Haroon Bukhari, DR. Syed Muhammad Haroon Bukhari, Dr. Ayaz Akhter Naeemi (Author)
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
