Critical Analysis of Political Music Videos of Pakistan (2007-2021): A Socio-Cognitive Approach
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Music Videos##common.commaListSeparator## Political narratives##common.commaListSeparator## In-depth interviews##common.commaListSeparator## Pakistan##common.commaListSeparator## , Nationalism##article.abstract##
This study examines the socio-cognitive procedures used in the creation of political music videos in Pakistan. The data spans fifteen years, from 2007 to 2021. According to this study, music videos are a new and potent weapon for creating political narratives in Pakistan using themes of integration and disintegration. These narratives are then used to pique the interest of the audience. The study’s qualitative analysis is based on in-depth interviews with singers, lyricists, and music video producers. Purposive sampling is used to select five respondents for the interviews. The themes are then gleaned from the respondents’ responses. Incorporating a theoretical framework into the interpretation of the findings is Rick Altman’s approach to film genre (1987). The results point to an increase in Altman’s philosophical outlook. Results also demonstrate that state-sponsored socially conscious themes predominate in Pakistani sociopolitical music videos.
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